Campaign Launch at The Plaza

Travis Kelce stars in Tommy Hilfiger's fall 2026 campaign, set at New York's Plaza Hotel, as reported by the Springfield News-Leader, Peoria Journal Star, and York Daily Record. The campaign features the new Samoyed dog he reportedly shares with Taylor Swift, and the collection puts a modern spin on American prep with pieces like varsity jackets and cable-knit sweaters. Shoppers can find the new collection at Tommy Hilfiger and similar styles at retailers like Macy's.

Kelce appeared in the campaign with his and Taylor Swift's new dog, reportedly named Wendy, a Samoyed who was spotted landing in Palm Beach, Fla. just over a week after the newlyweds' Madison Square Garden wedding. Now, the pup is making headlines again alongside Kelce as the pair step into New York's iconic Plaza Hotel for Hilfiger's latest campaign.

"Tommy brought us into his world at The Plaza for this, and it doesn't get more classic New York than that," Kelce said in a release. "There's a magic to this city, and I love that you never know who or what's around the corner. We had a blast tapping into that unique energy with a cast who truly embody the vibes that make this city so special."

The Collection and Where to Shop

For shoppers looking to get Kelce's fall-ready look, the new fall 2026 collection puts a modern spin on American prep, with cable-knit sweaters, rugby polos, wool coats and the brand's signature varsity jacket among the key pieces. Seasonal shades and archival red, white and blue details round out the collection. The fall 2026 collection is now available to shop at Tommy Hilfiger, and similar styles are available at Macy's.

Celebrity Cameos and the Ad's Details

According to Vulture, Kelce is the global brand ambassador for Tommy Hilfiger's fall 2026 campaign. In the ad, Kelce runs into Gigi Hadid, Jisoo, Peggy Gou, Frances Tiafoe, and Carmelo Anthony at the Plaza Hotel. The ad plays Ace Frehley's 1978 cover of "New York Groove." Kelce's white Samoyed, named Wendy, appears in the ad. The ad features several dap-ups, including a fist bump between Kelce and Gigi Hadid, a handshake-like dap between Tommy Hilfiger and Kelce (with Hilfiger appearing in a taxicab), a dap-up ending in a hug between Frances Tiafoe and Carmelo Anthony, and a multi-step dap-up between Kelce and Peggy Gou.