Zomato Enforces Zero-Tolerance Policy on Analogue Dairy Dishes

Food delivery platform Zomato has introduced a strict policy banning the sale of analogue dairy dishes—products that replace traditional milk-based ingredients with cheaper substitutes like plant oils—on its platform. The announcement, made on Monday, includes the immediate delisting of dishes that restaurant partners have declared as containing analogue dairy, according to multiple reports.

In a statement, Zomato said it will reserve the right to remove any listings found in violation. Restaurants are now required to take corrective action, including transitioning to natural dairy products or removing analogue-dairy items from their menus if an immediate switch is not feasible. They must also review product labels and ingredient declarations from suppliers to ensure accurate representation of items listed on the platform.

Aditya Mangla, CEO of Zomato, said: "At Zomato, our core mission is better food for more people, and that means safeguarding customer health and upholding clear standards for what's listed and served by our restaurant partners. This policy reflects that commitment, one we're taking together with partners who share it."

The company added that restaurant partners that remain non-compliant will be delisted from the platform. Zomato also stated it has the right to recover any losses or damages incurred when non-compliant products are delivered to customers, as noted in its communication to merchants.

The policy is part of Zomato's broader focus on healthier food choices and greater transparency, consistent with regulatory requirements, the company said.

Background and Regulatory Context

The move comes amid heightened scrutiny of food safety in India. Earlier this month, the Food Safety and Standards Authority of India (FSSAI) took action against two food businesses after inspections found violations and non-compliance, suspending licences and issuing prohibition orders related to ghee products and adulteration concerns. In addition, the Maharashtra Food and Drug Administration imposed a one-year ban on the production, distribution, and sale of artificial analogue paneer, citing public health concerns. This followed laboratory findings that over 35% of recent paneer samples tested in the state failed quality checks due to vegetable-fat adulteration.

Analogue dairy products are defined as non-dairy alternatives where some or all milk constituents are replaced with non-milk ingredients. For example, analogue paneer can be made using vegetable oils, starches, plant proteins, and emulsifiers instead of milk fat. In April, FSSAI clarified that while such products can be sold if accurately labelled, selling or serving a cheese analogue as "paneer" violates the Food Safety and Standards Act, 2006. Maharashtra's ban also prohibited hotels, restaurants, caterers, and cloud kitchens from using, preparing, serving, or storing artificial dairy substitutes.

Zomato's policy aligns with these regulatory actions, and the company said it is committed to ensuring that customers receive food that is accurately represented, safe, and meets expected quality standards.