The Alonso era: a shift in approach

Change is in the air at Stamford Bridge. New head coach Xabi Alonso, the first Chelsea manager with the title 'manager' since Jose Mourinho in 2015, is wasting no time in imposing his will. Coming off a disappointing 10th-place Premier League finish, Alonso has been handed significant control, and he's already making his presence felt.

One of the most striking changes is the abandonment of the club's much-discussed 'U25 Only' recruitment policy. This summer, Chelsea have brought in experienced players like Jordan Henderson (36), Danny Welbeck (35), Maxence Lacroix (26), and Pep Chavarria (28)—a clear departure from the previous approach under the club's owners, BlueCo. This shift signals Alonso's desire for a blend of experience and athleticism.

According to football.london, Alonso has been granted the title of 'manager' rather than 'head coach', a first for the club in over a decade. This symbolic change underscores the added responsibility and authority he has been given to shape the team.

On the pitch, the team has switched to a back three, with a 3-4-2-1 formation deployed in recent friendlies. Wing-backs Marco Palestra and Pep Chavarria, along with attacking midfielder Morgan Rogers, have been brought in to fit this system, suggesting a clear tactical blueprint.

"We need good energy," Alonso said. "We need to run. We need to work hard. We need the sacrifices which are compulsory and mandatory in each Premier League game." High-intensity pressing and recovery running have been declared non-negotiable for every player.

Palmer fit and raring to go

A key beneficiary of Alonso's approach appears to be Cole Palmer. After being hampered by a groin issue last season, which limited him to 26 league appearances and ten goals, Palmer has completed a full pre-season under the new manager. Alonso has been effusive in his praise, labeling the 24-year-old "world-class."

"Cole is determined to enjoy his football," Alonso said. "He wants to be fit. He wants to feel healthy. He wants to have a good connection with the players around him."

Alonso believes Palmer has learned from his setbacks, adding, "Sometimes you need to go through a difficult moment with an injury or whatever to learn from that." Palmer is expected to start behind striker Joao Pedro, with Morgan Rogers also in the lineup, as Chelsea open their campaign at Fulham on Monday evening.

Jackson's future in doubt

Meanwhile, forward Nicolas Jackson is training away from the first-team squad, one of a group that has sometimes reached a dozen players. Jackson, who spent last season on loan at Bayern Munich, is expected to leave before the transfer window closes, though reports of his next destination remain mixed.

According to metro.co.uk, Jackson has agreed personal terms with Atletico Madrid, and the Spanish club's sporting director Mateo Alemany was in London on Thursday to discuss a deal. However, Chelsea are reportedly holding out for an offer from Aston Villa, who have yet to bid. Jackson has been left out of recent squads and has already had a loan move to Villarreal blocked, making a permanent exit the most likely outcome. The Senegal international could be reunited with former coach Unai Emery at Villa, should a deal be reached.