The shift from paper maps to phone-dependent travel
Fifteen years ago, trips ran on paper maps and printed passes. Today, everything hinges on your phone. Yet many travellers still rely on roaming out of habit, only to face daily fees, confusing zones, hidden caps, and bill shock back home.
That is why more Brits are choosing travel eSIMs, which offer clear, good-value data that can be sorted before flying and activated on arrival. One popular pick, according to reports from the Liverpool Echo and the Manchester Evening News, is Yesim, a Swiss service that promises connection in seconds.
Why roaming no longer fits modern travel
Travel now runs on constant connection. Hitting a data cap at the wrong time can cause chaos, particularly when tired, late, or juggling children. Roaming typically means zones, caps, and small print. A travel eSIM, by contrast, provides three straightforward answers: where it works, how much data you get, and how long it lasts.
Roaming may switch on by itself, but a travel eSIM is ready before departure. It can be installed at home, so upon landing, users are online in seconds—no queues, no SIM swapping, and no hunting for Wi-Fi.
Flexibility for any route
A travel eSIM allows users to select a country pack, a regional bundle, or a global option that moves with them. An eSIM is a built-in chip in most modern phones, replacing plastic SIMs and enabling remote plan addition. A travel eSIM is the service on top of that chip—an app to buy and manage data, with clear pricing, support, usage controls, and options to share data across devices.
Yesim, based in Switzerland, has focused on travel eSIMs since 2019 and now serves over 4 million users in more than 200 destinations. It is also the official global eSIM partner of the World Players Super League, which spans over 1,800 tournaments in more than 50 countries—a marker of reach and reliability.
Getting started and choosing a plan
Getting started with Yesim is simple, according to both outlets: check that your phone supports eSIM, download the Yesim app, and install the profile. The provider offers three main packages: the Global Package covering 80+ countries, the Global Plus Package covering 140+, and the Pay & Fly tariff, a pay-as-you-go option. Prices are shown up front.
Coverage adapts automatically via more than 800 partner networks and Yesim’s SwitchLess Networks technology. A multiple eSIMs feature allows sharing one package across several devices.
For first-time users, Yesim offers a trial package of 500MB for £0.45, exclusive to new users and limited to one trial per person. A 15% discount is available to new users with the code GETYESIM15.
A note on attribution
Both the Liverpool Echo and the Manchester Evening News published identical articles on the topic, promoting travel eSIMs and specifically highlighting Yesim as a recommended option. The articles adopt a promotional tone, with language such as “stung,” “bill shock,” and “nasty surprise” to describe roaming drawbacks, and they direct readers toward Yesim's services. The claims about Yesim’s user base, partnership, and package details are presented as facts by both outlets, but they originate from the provider itself and have not been independently verified by the articles.