First Profit After Years of Losses
Victoria Beckham's fashion and beauty business has posted its first operating profit since she founded it in 2008, the company has said. Victoria Beckham Holdings Ltd, led by the former Spice Girl as creative director, made an operating profit of £7.3 million in 2025, according to accounts, after years of losses.
The brand brought in £129.8 million in 2025, with a jump from an operating loss of £1.6 million in 2024. The company has scored double-digit revenue growth for the fifth consecutive year, as reported by The Sun.
CEO Sybille Darricarrère Lunel said: "Achieving our first operating profit is a landmark moment for Victoria Beckham and reflects several years of disciplined execution and strategic investment. Delivering this result against a more challenging luxury market and macro backdrop makes it an even more significant milestone for the business."
Lady Beckham told the Financial Times: "We have all worked hard for a long time for this moment of profitability and growth." She added: "We've been very transparent about the problems that we had in the business but have recovered and are now growing at a sensible pace. After 20 years, people don't look at my brand as a celebrity brand any more."
Beauty and Fashion Drive Growth
The fashion side of the company delivered "strong double-digit growth" overall in 2025, while the beauty side, launched in 2019, "delivered one of its strongest performances to date," according to the accounts. The beauty success was led by the popularity of her Foundation Drops, which had a 25,000-strong waiting list and doubled the size of the skincare part of the company.
Last year, a Netflix documentary told the story of her attempting to establish a fashion brand and achieve profitability, and the series itself helped boost sales, "with particularly strong momentum in denim and jersey," according to the accounts.
From Financial Trouble to Turnaround
The business faced significant challenges in its early years. In its first 13 years, the brand suffered unsustainable losses of £66 million and was supported by her husband David's investment through his DB Ventures company, as reported by The Sun. The Netflix documentary showed Beckham talking about her attempts to overcome doubters and run into financial trouble when the company was "tens of millions in the red."
The business was bailed out by her husband Sir David, who told the programme: "For her to have to come to me and say, 'Can I have some... We need some more money, the business needs more money' - that was hard for both of us because I didn't have the money to keep doing this."
Lady Beckham said: "If he hadn't believed in me I wouldn't still have a business now."
The documentary also showed Beckham tackling what she admitted was "mindblowing" waste, including "flying chairs from one side of the world to another" and spending what NEO's David Belhassen said was "£70,000 a year" on office plants.
In 2017, she received a £30 million investment by selling 30% of the company to NEO Investment Partners, who launched a restructuring.
Future Plans
The brand has outlined a strategy for further growth, with a New York store set to open and wholesale expansion across Europe, the United States and the Middle East in the works, according to The Sun. The company has also moved away from hyper-luxury to a more attainable model, with lower-priced products carrying higher profit margins, particularly in the beauty line.
Victoria Beckham has always focused on building a legacy rather than making a quick buck, and she reflected on the difficulties she's faced as a business owner in a 2024 interview with Harper's Bazaar, as reported by The Sun.
In a statement on Monday, David Belhassen, chairman of Victoria Beckham Holdings, said: "With two complementary growth engines in fashion and beauty, an increasingly international customer base and a focused operating model, the business is powerfully positioned for its next phase of profitable growth."