Funds Frozen in Sorare Investigation
The UK's National Crime Agency (NCA) has frozen more than £13.6 million ($13.6 million) held in a bank account belonging to the Premier League, according to a report from The Sun. The money was an opening payment from Sorare, a crypto-based fantasy soccer card game, under a four-year sponsorship deal announced in January 2023. Decrypt reported that the funds sat in a Barclays account in the name of The Football Association Premier League Limited, and that the freezing order was obtained from Westminster magistrates' court in January 2025 under the Proceeds of Crime Act.
An NCA spokesperson said the order was intended "to prevent dissipation of the funds while the NCA investigates any potential links between those funds and alleged third-party criminality." The Premier League has declined to comment, and there is no suggestion of wrongdoing by the league, according to Decrypt. The league was due in court on Monday to seek a variation of the order, which runs until September 14.
Background of the Sponsorship and Investigation
The NCA's investigation relates to Sorare's operations, which have attracted scrutiny over alleged unlicensed gambling. The Sunday report from The Sun said the NCA was examining claims that Sorare provided gambling facilities without a license. Sorare separately faces a prosecution by the Gambling Commission for allegedly running a gambling operation without an operating licence, with a trial listed for June 2027, as reported by Decrypt.
Sorare entered three not-guilty pleas at Birmingham magistrates' court in October 2024. The company has said it "firmly" denies that its product is gambling under UK law, maintaining that the game rewards skill rather than chance.
The sponsorship deal, reportedly valued at around $163 million over four years, gave Sorare rights to issue digital cards of players from all 20 Premier League clubs, with clubs paid according to card usage. The arrangement ended after the 2025-26 season, according to Decrypt. Neither side has publicly disclosed the full value, which Sorare said was withheld for contractual reasons.
Regulatory Context
The freezing order comes amid broader regulatory attention to crypto-related sponsorship in UK football. In June, the Financial Conduct Authority (FCA) sent letters to Premier League clubs warning about "questionable sponsorship deals" with companies not authorised to operate in the country, including those involved with crypto. Cointelegraph reported that some clubs continue to hold such sponsorships, citing stablecoin issuer Circle's deal with Chelsea and exchange OKX's deal with Manchester City.
The number of sponsorship deals between crypto companies and sports teams globally has reportedly declined since 2022, following market downturns and concerns over public ties to the industry, Cointelegraph noted.