Tamil Nadu orders comprehensive quality checks at all distilleries after Enrica controversy

The Tamil Nadu government has ordered strict quality testing at all distilleries in the state to ensure alcohol content complies with prescribed standards. The directive follows public concern over the temporary ban on 11 liquor variants from private manufacturer Enrica Enterprises and the swift decision to clear them for sale again, as reported by Deccan Chronicle, The Economic Times, Hindustan Times, India Today, and ThePrint.

The Tamil Nadu State Marketing Corporation (TASMAC), the state-run monopoly that sells liquor across Tamil Nadu, procures beer from seven companies and spirits from 11 manufacturers.

Acting on directives from the Food Safety and Standards Authority of India (FSSAI), TASMAC on August 13 banned the sale of 11 liquor variants produced by Enrica Enterprises. However, the Prohibition and Excise office recommended lifting the ban the very next day, advising TASMAC to resume sales. This swift revocation raised suspicions, prompting liquor consumers and TASMAC employees to demand strict quality assurance for all beverages sold through the network.

Quality testing procedure

A senior TASMAC official explained the sampling and testing procedure on Sunday. Once liquor is manufactured at distilleries, samples are collected and sent to the central government laboratory in Guindy, Chennai. "Bottling and dispatch for sale only occur after Prohibition and Excise officials verify quality based on the test certificates issued by the central lab," the official said. In addition, TASMAC officials randomly pick bottles from retail outlets to send them for lab testing to ensure quality.

The official added that following the Enrica controversy, instructions have been issued to TASMAC officials to conduct comprehensive quality checks across all distilleries to confirm that alcohol levels strictly adhere to permitted limits.

Testing standards and industry context

Since November 2003, TASMAC has relied almost exclusively on standard chemical analysis from the state laboratory in Guindy. This test primarily verifies whether liquor samples meet the standard 42.8 per cent alcohol-by-volume (ABV) threshold to certify products fit for public sale. Wines range from 12 per cent to 15 per cent ABV, and beers range from 5 per cent to 8 per cent ABV, the official noted.

TASMAC stocks about 250 local and other state liquor brands, including over 180 local liquor brands, 43 local beer brands, three local wine brands, six other state liquor brands, five other state beer brands and eight other state wine brands.

Concerns over testing adequacy

Health experts and consumer groups argue that relying solely on percentage testing is severely inadequate for modern food safety standards. They contend that this approach does not fully address broader safety concerns, though the official said that comprehensive checks will now be conducted at all distilleries to ensure compliance with permitted alcohol limits.