The Tetris Company said it did not give permission for the White House to use its iconic imagery for a controversial online arcade that the Trump administration released on Thursday.

The company's statement, issued to AFP, read: "The Tetris Company was not involved in the creation of 'Build the Wall' and did not authorise or license the Tetris brand or intellectual property for the game."

The White House's 'Arcade' Page

The White House opened an 'Arcade' section on its official website and released five web games, including a title called "Build the Wall." A block-stacking game called "Build the Wall" included instructions to "protect the border from the coming horde." The arcade-style games and promotional content used by the Trump administration contain images that resemble games created by Tetris and other major game developers including Sega, Microsoft-owned Xbox and the Flappy Bird Foundation.

"At Tetris, we believe in the power of connection and bringing people together, not dividing them," Tetris said in a social media post. "P.P.S. We take copyright infringement very seriously," the post continued.

Statements from The Tetris Company

The Tetris Company reiterated on its official X account that it was not involved in the creation of "Build the Wall" and did not authorize or license the Tetris brand or intellectual property for the game. Emphasizing that Tetris has brought generations and cultures together through play and joy for over 40 years, the company added, "We are currently reviewing the matter."

In another statement issued to AFP, the company said, "For more than 40 years, Tetris has brought people together across generations and cultures through play and joy." It also said, "We take copyright infringement very seriously."

Reactions and Context

The White House said Thursday in a statement to AFP: "This administration is laser focused on ways to innovate and tell the story of the President's many accomplishments in a way that resonates with every American."

Amerika Garcia Grewal, co-director of the Frontera Federation in Eagle Pass, Texas, said: "Makes me sick. They've been playing games with people's lives for years, now they've made a video game of what they're doing."

Background

Trump campaigned on a promise to expel millions of undocumented migrants and has taken actions to speed up deportations. The White House is trying to convince voters that Trump's second presidential term has been successful ahead of the midterm election in November. The White House has used social media stunts and has faced backlash from artists over unauthorized music use.

In one clip, the letters from the Sega logo transform into MAGA, a term that stands for Make America Great Again, which President Donald Trump turned into his campaign slogan during his first presidential run for the 2016 election. The games, which were published on the official White House website under a new page called "arcade," sparked condemnation for racist themes and prompted questions about potential copyright violations.