Sonos launches AI-driven OS update and new hardware
Sonos has unveiled Sonos 27, the newest version of its audio operating system, featuring AI-driven controls, a refreshed app and improved connectivity between its speakers and headphones, as reported by both India Today and Mashable. The company has also introduced the Beam Ultra soundbar and Ace Ultra headphones globally.
According to Mashable, the company describes Sonos 27 as the result of two decades of work on its audio platform. The update brings AI deeper into the ecosystem, allowing users to control their devices through the built-in Sonos 27 voice assistant, a feature designed for music and mood curation, as reported by India Today. Both outlets note that the platform supports authorised third-party AI agents, including OpenAI's ChatGPT, through Sonos 27 mcp. This would let users ask an AI assistant to manage music playback across different rooms without switching between apps.
Sonos is also working on Custom Agents, which will allow users to build personalised AI agents with their choice of model, personality and voice, according to both sources. Additionally, the company is introducing Sonos Fabric, a system that enables compatible speakers to recognise one another and automatically adjust their functions based on placement. For example, supported portable speakers can switch into rear surround roles when moved into the appropriate position, reducing the need for manual setup.
Sonos Play arrives in India
Sonos Play will launch in India on September 8 at a price of Rs 35,999, as confirmed by both India Today and Mashable. The portable speaker connects to a Sonos setup over Wi-Fi and offers up to 24 hours of battery life. It features an IP67-rated design, a built-in power bank and a replaceable battery, according to both outlets. Users can also group multiple Sonos Play speakers over Bluetooth when listening away from home, and the speaker supports Spotify Connect, Apple AirPlay 2, voice services and the Sonos app, as reported by Mashable.
Sonos 27's new app features, portable surrounds and Sonos 27mcp Early Access will begin rolling out from September 8, according to India Today.
Beam Ultra and Ace Ultra headphone specs
The Beam Ultra soundbar features 7.1.2 Dolby Atmos, AI Speech Enhancement, Night Sound and Trueplay tuning, as reported by Mashable. The Ace Ultra headphones come with spatial audio, Active Noise Cancellation and a built-in microphone for adaptive noise control, according to the same outlet. They provide up to 35 hours of playback with ANC turned on, while a three-minute quick charge delivers up to three hours of listening.
Mashable reported that the Beam Ultra and Ace Ultra will arrive in India at a later date, though India Today noted they have been launched globally alongside the software update.