Altman's Discomfort with Smart Glasses
OpenAI CEO Sam Altman has made clear his discomfort with smart eyewear, a product category dominated by Meta. Speaking on tech journalist Alex Heath's "Sources Podcast," which was published on Tuesday, Altman said, "I find it very uncomfortable talking to people with a camera and a light."
Altman's dislike isn't new. When reporters asked him on the sidelines of last year's Allen & Company Sun Valley Conference if the sunglasses he was wearing were smart glasses, he replied, "Absolutely not. I don't like smart glasses."
The comments land squarely on Meta's turf. Meta, which also develops its own competing frontier AI models, has become one of the biggest players in the smart glasses category through its partnership with Ray-Ban. EssilorLuxottica, the company that owns Ray-Ban, said it sold more than 7 million pairs of AI-enabled glasses last year alone.
Smart Glasses: A Big Business for Meta
Despite the friction, smart glasses remain a significant business line for Meta. The company doesn't break out glasses-specific revenue in its earnings reports, but it has repeatedly said that rising AI-glasses sales are helping offset softer sales of its Quest VR headsets. In July, Meta reported that Reality Labs — the division covering its consumer hardware, including both glasses and Quest devices — generated $431 million in revenue during the second quarter of 2026, up $61 million from the same period a year earlier.
Meta has also recently mounted a PR blitz after some venues announced plans to ban patrons from wearing smart eyewear. Instagram has pledged to crack down on users who use smart glasses to secretly film harassing content, often in the form of prank or pick-up line reaction videos. Business Insider reporter Katie Notopoulos has found the social network still has work to do in this area.
OpenAI's Hardware Vision
While Altman distances himself from smart glasses, he hinted at OpenAI's own hardware ambitions. Working with famed iPhone designer Jony Ive, OpenAI is developing AI-enabled devices. Altman suggested a three-part vision: "I think there's something that belongs on a table, there's something that belongs in your pocket, and there's something that belongs on your body, and it'll take us some time to launch all of those things."