Lead
South Korea's content industry exports reached a record high of US$14.9 billion in 2025, buoyed by government policies to nurture the 'K-content' industry into a key growth sector, the Ministry of Culture, Sports and Tourism said on Tuesday. The figure compares with $14.1 billion the previous year.
The number of overseas tourists who visited South Korea also rose to a new high of 18.9 million last year, up from 16.3 million a year earlier. Credit card spending by foreigners in South Korea hit a record high of $14.1 billion, the ministry added, attributing the increase to relaxed entry policies and strengthened marketing efforts.
Coverage Comparison
Both reports from Yonhap News Agency highlighted the record export figures and the government's ambitious targets. The first report, published on May 28, focused on Culture Minister Chae Hwi-young's announcement of a new policy goal to expand the 'K-culture' market to 400 trillion won (US$265 billion) by 2030, up from the previous target of 300 trillion won. The second, published on June 2, centered on the ministry's data release and reiterated the minister's earlier remarks.
The two reports together paint a picture of a government actively promoting the cultural sector as a growth engine. The ministry has redefined the scope of sectors that fall under the category of K-culture to include not only the content industry, comprising arts and culture, but also lifestyle sectors such as food, beauty, and fashion.
Key Claims
- South Korea's content industry exports reached a record high of $14.9 billion in 2025, compared with $14.1 billion the previous year.
- The number of overseas tourists who visited South Korea rose to 18.9 million in 2025, up from 16.3 million a year earlier.
- Credit card spending by foreigners in South Korea hit a record high of $14.1 billion in 2025.
- The government aims to build a 400 trillion-won 'K-culture' market by 2030.
- Culture Minister Chae Hwi-young said the growing importance of K-culture in the Korean economy will increase in the future as leisure time is expected to increase due to developments in AI technologies.
- The ministry has redefined the scope of sectors that fall under the category of K-culture to include lifestyle sectors such as food, beauty, and fashion, in addition to the content industry.
- The minister forecast exports of K-culture products to rise to $110 billion by 2030, up from $71.8 billion in 2025.
Perspectives
Government (Ministry of Culture, Sports and Tourism)
The ministry, through Minister Chae Hwi-young, presented K-culture as a core growth engine and announced a revised target of 400 trillion won for the K-culture market by 2030. The minister emphasized the sector's growing importance, linking it to increased leisure time from AI developments, and expressed confidence in achieving the goal through redefined sector boundaries and enhanced marketing efforts.