Cubs Enter TikTok with Scripted Rom-Com
The Chicago Cubs have announced a new scripted series, "Nine Innings to Love," set to premiere on the team's TikTok account on Friday, Sept. 4. The rom-com, produced by the Cubs' creative arm Cubs Productions, is inspired by the real-life phenomenon of fans meeting and sparking a connection at Cubs games, according to the team.
Per the team's synopsis, the series "follows Ava (Veronica Garrubbo), an aspiring romance writer in a slump, and David (Sid Kutikkad), a sweet but love-shy seatmate who does not believe romance is real, over the course of one Cubs game." After an accidental bleacher meet-cute, Ava promises to help David find a summer fling inside Wrigley Field before the final out, leading to a series of swings and misses, a makeover, a returning ex, and a ninth-inning chase.
Angelina Dávila, Kevin Kantor, Shelby Brown and Cole Steeves also star in the series.
A Series Built for Ballpark Romance
The 17 short-form episodes span the timeframe of nine innings and are designed for social-first consumption. Adam Sobel, the Cubs director of content and production, directed the series, with production services provided by Chicago's Coyote Sun Productions.
"The inspiration for Nine Innings to Love came from a simple truth about the Wrigley Field Budweiser Bleachers: with general admission seating, you never know who might end up beside you," Sobel said in a press release announcing the project. "That felt like the perfect starting point for a love story. In Ava and David, we wanted to create characters relatable to bleacher fans who come to the ballpark."
Jen Martindale, the Cubs executive vice president of marketing and communications, added: "For generations, Wrigley Field has been a place where memories are made, friendships begin and love stories start. 'Nine Innings to Love' celebrates the magic of a summertime Cubs game through a bite-sized episodic format that's built for Gen Z and millennial audiences. By blending a game of baseball with BookTok fandom and the vibes of a classic rom-com, we've created a story that could only unfold in the Budweiser Bleachers at Wrigley Field."
Cast and Release Details
Veronica Garrubbo, who plays Ava, is a Chicago-based actor and singer who recently earned a Bachelor of Arts in Theatre from Northwestern University. Sid Kutikkad, who plays David, is a Chicago-based actor with several movie and stage roles to his credit.
Fans have already reacted with excitement to the team's announcement on TikTok, with one user commenting, "Hey chicago what do you say? the cubs are joining booktok today."
The series arrives just ahead of another Chicago sports-themed romantic offering: Hallmark announced in June that it "has been drafted" for this year's NFL-themed holiday movie, titled "Holiday Touchdown: A Bears Love Story." That film, the third in the sports-themed franchise, will premiere at 7 m. CT on Oct. 17.