A Season of Surge and Splits
Indiana Fever guard Sophie Cunningham has seen her popularity skyrocket this season, a rise that coincides with a national conversation about transgender athlete inclusion. Protests at a WNBA game have mirrored the broader U.S. trans-athlete debate, underlining the polarized environment surrounding the issue.
Cunningham's prominence was thrust into the spotlight on July 21, when an ESPN profile revealed her stance on trans athletes participating in women's sports. In an interview with Hallie Grossman, Cunningham advocated for protecting young girls from what she described as "biological men," a position that divided the WNBA fanbase. While she has received support, she continues to face significant backlash from critics.
Endorsements and Claims
The controversy, however, appears to have amplified her visibility. Riley Gaines, a former collegiate swimmer and advocate against trans inclusion, recently appeared on the Benny Show, where host Benny Johnson declared that Cunningham should win Female Athlete of the Year for her "bravery" and efforts to "preserve female athletics."
"Outside of her bravery, let's take that away for a second," Gaines said. "Her favorability rating, if that's a good way to put it, is like 95% of sports fans. And that's really, really rare in both male and female sports." Gaines also referenced Cunningham's singing at a bar, calling it "the most iconic thing ever," and specifically noted her rendition of Toby Keith's "red, white, and blue." She added, "Absolutely, if she's not 'Female Athlete of the Year', it's rigged."
The stance aligns with a protest at the WNBA game that Cunningham's team played, which many interpreted as a reflection of the larger national debate. This convergence has turned Cunningham into a symbol in the fight over transgender inclusion in women's athletics.
The Merchandise Resonates
Beyond the endorsements, Cunningham's commercial appeal has seen a similar rally. A player-exclusive colorway of her Adidas Crazy Energy shoe sold out in less than 24 hours on the company's webstore. On the secondary market, StockX listings show the shoe is selling for up to six times its retail price, with a last recorded sale of $652 on August 25. This surge is notably strong for a shoe that isn't a signature model like the Nike Caitlin 1 that her peer Caitlin Clark is getting.
Gaines highlighted the shoe's performance during her appearance: "She came out with this new shoe with Adidas. It sold out within moments. Of every size."
Social Media and Award History
Cunningham's digital presence has also exploded. She has gained over 1.4 million Instagram followers this season, tying Caitlin Clark for the second-most-followed WNBA athlete. She trails Angel Reese by roughly 1.2 million followers, but neither Reese nor Clark is growing as quickly.
Award history provides context for the Female Athlete of the Year conversation. Previous winners include Sheryl Swoopes (1993), Rebecca Lobo (1995), Candace Parker (2008, 2021), Caitlin Clark (2024), and A'ja Wilson (2025). Clark's win was associated with her rookie season records and the WNBA's viewership exceeding one million for the first time in nearly 16 years. Wilson, meanwhile, has won multiple MVP and championship titles, solidifying her as a dominant figure.
Cunningham averages 8.4 points per game with 44.1% shooting from beyond the arc. Her team, the Fever, is among the favorites to win the WNBA title this season.
The Debate Continues
The story underscores how the trans-athlete debate is now interwoven with women's sports, shaping public perception and even commercial success. The split among fans—some praising Cunningham for protecting young girls, others condemning it—mirrors the same division playing out across the country. As the season progresses, whether the award will follow remains to be seen, with Riley Gaines's "rigged" comment adding a new dimension to the discussion.