The arrival of the Crown Princess in Auckland's Waitematā Harbour marked the start of the 2026/27 cruise season, with operator Princess Cruises announcing plans to significantly expand its New Zealand schedule from 2028.

The ship, which can carry about 3,080 guests, was completing a 114-day world cruise when it arrived on Saturday morning. The arrival coincided with the announcement that Princess Cruises will double its number of port calls in New Zealand from the 2028/29 season.

Expanded schedule

From the 2028/29 season, Princess Cruises ships will visit nine New Zealand ports: Auckland, Tauranga, Wellington, Lyttelton, Dunedin, Picton, Napier and Timaru, as well as offering scenic cruising through Fiordland. The company said the expanded schedule would generate more than $100 million in economic value and make it New Zealand's largest cruise operator.

Tourism and Hospitality Minister Louise Upston welcomed the announcement, saying cruise lines recognised the practical steps the Government had taken to make it easier to visit New Zealand. "This Government has taken a new approach – to work closely with the cruise sector to improve their ability to do business in New Zealand," Upston said.

Upston said the planned deployment was a vote of confidence in New Zealand as a cruise destination. "More port calls mean more visitor spend flowing into our regions, supporting local businesses, tourism operators and jobs right around the country," she added.

Matthew Rutherford, Princess Cruises vice-president for Asia Pacific, said the company had been bringing international visitors to New Zealand for more than 50 years. "This will be an especially significant season as we prepare to welcome our one-millionth Princess guest to Aotearoa," Rutherford said.

Season outlook

Upston said more than 200,000 cruise passengers were expected to visit New Zealand between now and the end of June. Auckland's cultural, events and destination agency Tātaki Auckland Unlimited expected the cruise sector to contribute more than $200 million to the local economy this season.

However, Annie Dundas, a director at the agency, said passenger numbers remained below the levels seen in previous years, though growth was on the horizon.

The Crown Princess, which departed Auckland on May 6, had sailed 36,000 nautical miles and visited 44 destinations across 26 countries during its world cruise, according to NZ Herald.