Pabst Blue Ribbon asks thieves to return 40,000 pounds of stolen beer

The Pabst Brewing Company has turned to social media to ask thieves to return approximately 40,000 pounds of its Blue Ribbon beer stolen in two heists from a distribution center in Montclair, California. The company has offered a reward for help locating the beer and set a deadline for its return, according to multiple reports.

The thefts occurred on August 17 at an Anheuser-Busch distribution center. In the first incident, a shipment worth about $45,000 headed to Tucson, Arizona, was picked up but never arrived at its destination, police said. About an hour later, thieves using false documentation made off with a second shipment worth about $25,000 destined for San Diego. Authorities for Anheuser-Busch said they are investigating whether the two thefts were part of a single scheme.

In a statement, Montclair Police said investigators identified similarities between the two incidentsvis, noting discrepancies in information provided about the trucking company, driver, and vehicles involved.

The stolen beer totals about 34,000 cans. Pabst has taken to social media to ask for the beer's return, posting on Instagram: "To the thief: we don't fault you for wanting to brag to your friends how much PBR you have, we just wish you obtained it the honorable way." The company said it would give the thieves 18 days and 44 minutes to return the beer, "no questions asked."

Paul Meyers, senior director of Integration Marketing at Pabst, told the Los Angeles Times the company has had a great response so far. Pabst is offering a reward for information leading to the recovery of the beer.

The thefts have drawn attention because of the unusually large quantity of beer taken and the company's creative approach to recovering it. The investigation continues.