Liz Earle £21 cleansing balm removes makeup 'effortlessly'

A Price Drop on a New Cleansing Balm

Liz Earle's newest skincare launch, the Cleanse & Glow Brightening Cleansing Balm, is currently selling for £21, reduced from its usual price of £30, according to the Daily Express and the South Wales Echo. Both outlets report that the balm, part of the brand's Glow range, is designed to remove makeup and pore-clogging dirt while brightening the complexion. The formula features naturally active ingredients, including prickly pear and acerola cherry, and is infused with bergamot fragrance, with the brand noting it is suitable for all skin types, including sensitive skin.

Usage instructions, as reported by the Daily Express, suggest warming the balm between palms before massaging it over a dry face, neck, and décolletage, then rinsing with water or using a warm, damp cleansing cloth for a more indulgent cleanse. The South Wales Echo also notes that the balm is part of the same Glow range as a body lotion, which is also currently on sale at £18, reduced from £25.

Customer Reviews Highlight Effectiveness

Both outlets report that the cleansing balm has earned a strong 4.9-star rating from shoppers, with the Daily Express quoting several customers. One shopper praised the texture: "I bought this last week, and WOW it’s lovely! The texture is lovely and smooth, with a very faint smell, but that’s what I like." Another customer, quoted in both the Daily Express and the South Wales Echo, remarked, "The texture is so smooth; it removes makeup and my SPF effortlessly without any irritation or my skin feeling dry." The South Wales Echo also quotes additional praise, including "smells divine" and "silky smooth," with one user saying "another Liz Earle product I absolutely love."

However, the Daily Express includes one critical review noting that, compared with a SuperSkin balm, this product does not come with a cloth. The South Wales Echo, in a separate review of the related body lotion by a journalist, also notes the lotion made no impact on marks or firmness, while acknowledging it absorbed quickly and left skin smooth and brightened.

Comparisons Within the Cleansing Balm Market

The Daily Express places the Liz Earle balm alongside two comparable products. The Elemis Pro-Collagen Cleansing Balm is listed at £41.60 on Lookfantastic, while Farmacy Beauty's Green Clean Cleansing Balm is priced at £18 on Space NK. The Elemis formula is described as award-winning and nourishing, while the Farmacy option is framed as more affordable, using a blend of moringa, holy basil, and arugula for antioxidant protection.

Perspectives

Brand (Liz Earle): The company positions its cleansing balm as a multi-tasking product that removes makeup and impurities while brightening skin, using naturally active ingredients and a sensorial fragrance, suitable for all skin types.

Shoppers: Positive reviews emphasize smooth texture, effortless removal of makeup and SPF, and a pleasant scent without irritation; one critical review notes the absence of a cleansing cloth.

Competing Products: Elemis Pro-Collagen Cleansing Balm is presented as a premium, award-winning option, while Farmacy Beauty's Green Clean Cleansing Balm is positioned as a more budget-friendly alternative with antioxidant benefits.