The Los Angeles Lakers are to be sold for a reported record-breaking $12.5bn (£9.3bn), according to the BBC, less than a year after Mark Walter took a majority stake in the NBA franchise.

Josh Kushner, the brother of President Donald Trump's son-in-law Jared, and former Disney chief executive Bob Iger are buying the controlling interest in one of the world's most iconic sports teams, the BBC reported. Walter bought his share, reportedly worth an estimated $10bn (£7.45bn), from the Buss family in a deal unanimously approved by the NBA Board of Governors in October 2025.

Kushner and Iger said in a statement: "As lifelong NBA fans, we are deeply honoured for the opportunity to become stewards of the Los Angeles Lakers, one of the most iconic sports franchises in the world." They expressed "immense respect for the leadership and vision of Jerry and Jeanie Buss." The statement added: "Our long-term commitment is to build on that foundation, compete at the highest level, and serve this extraordinary team, its fans, and the city of Los Angeles."

A bet on sports media's continued growth

The $12.5bn price tag is seen as a bet that the value of sports television rights will keep climbing, even as the rest of the TV market contracts. Business Insider reported that Bob Iger and Josh Kushner plan to buy the Lakers at a record-setting price, and noted that the Lakers currently earn $200 million a year from local rights, while the NBA recently secured a new national rights deal worth $7.6 billion annually.

However, some media executives are skeptical, according to a conversation reported by Business Insider's Peter Kafka with John Ourand of Puck. Ourand said that in the past, sports team valuations were heavily weighted by media rights deals that kept rising by 10% to 20% per year. But, he added, "media executives I talk to say, 'If they're basing the Lakers valuation on future media rights deals, that's a mistake.'"

The conversation also touched on the NFL, which remains the most powerful force in media. The NFL did $110 billion in TV deals in 2021, and the networks paid the NBA $76 billion. Fox CEO Lachlan Murdoch recently said he is not currently negotiating a new deal with the NFL, and the league is in talks with Paramount/CBS about their existing agreement because of a change of control. John Ourand made the case that the NFL's power could at least be checked in the coming years, even though it remains No. 1 and no network wants to live without it. Business Insider also noted Fox's purchase of Roku, though the relevance to the Lakers deal was not elaborated.

Perspectives

Buyers (Josh Kushner and Bob Iger): The new controlling owners expressed deep honour and a long-term commitment to build on the franchise's foundation, compete at the highest level, and serve the team, its fans, and the city of Los Angeles.

Media analysts (including John Ourand of Puck): Some media executives question whether the Lakers' valuation is justified if it relies on future media rights growth, which may not continue at historic rates. They note the NFL's continued dominance but also see potential challenges ahead.