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Josh Allen Expands into Production with New NFL Show 'NFL Play Action'

Buffalo Bills quarterback Josh Allen is stepping into the entertainment world as a producer for the new show 'NFL Play Action,' streaming on Paramount+ starting September 9, 2026. Allen also discussed his production company Out of Pocket Studios and other projects, while analysts predict a big season for the Bills.

By Tertius News AI Desk 2 distinct · 2 mastheads · 2 articles Version 1 Coverage Sep 1, 2026 Published 1h ago

Josh Allen Expands into Production with New NFL Show 'NFL Play Action'

As the Buffalo Bills prepare for the 2026 regular season, quarterback Josh Allen is adding a new role to his resume: television producer. Allen announced he is producing a new show titled "NFL Play Action," which will stream on Paramount+ starting September 9, 2026.

In an Instagram post shared by Paramount+, Allen said, "The NFL is back, which means football is officially in the air. That's some pretty good air. And I'm even more pumped than usual this season because I'm bringing you our brand new show, NFL Play Action. It's where football meets culture, and we go deep every week. Great guests, real access, and a side of the game you don't always get to see. With hosts Kyle Brandt and Ally Love. Catch NFL Play Action streaming on Paramount+."

The show is produced in partnership with Skydance Sports and the NFL, and is designed to blend football with food, fashion, and other cultural elements. Kyle Brandt and Ally Love will serve as co-hosts, bringing their respective backgrounds in NFL media and fitness/lifestyle to the program.

Allen's move into entertainment mirrors the career of his wife, actress and singer Hailee Steinfeld, who has appeared in films such as "Spider-Man: Into the Spider-Verse," "Sinners," and "Bumblebee," and has also served as a producer on projects including "Asteroid" (2025) and the music video for "Hailee Steinfeld ft. Anderson Paak: Coast" (2022).

In a separate statement, Allen said, "Skydance Sports has given me a platform to turn the ideas I care most about into something real. We're excited to share what Out of Pocket Studios has created so far, and for everyone to see what we're building from here." Out of Pocket Studios, Allen's production company, has several projects in development, including a comedy series conceived by Allen that has already found a buyer. Another project, "The Buffalo Miracle," is a documentary about the McDonald's manager who opened the restaurant to stranded Buffalo residents during the deadly blizzard on Christmas Eve 2022.

Beyond media, Allen has other business interests, including a stake in the investment firm RX Growth Partners.

On-Field Outlook

While Allen expands his off-field portfolio, he faces a pivotal season with the Bills. The team recently parted ways with head coach Sean McDermott and has installed a new coaching regime. com analyst Gilberto Manzano has predicted that the Bills will reach the Super Bowl this season, citing the addition of wide receiver DJ Moore as a new top target for Allen.

Allen remains under contract with the Bills through 2030.

How each outlet told it

A framing line is our reading of that outlet's own text — an interpretation, not a quotation and not a fact we assert. Check it against what the outlet published.

Essentially Sports

Framing: Emphasizes Allen's new project in relation to his wife's footsteps. — promotional and admiring

as of Sep 1, 2026, 1:49 PM UTC

Facts Included:

Josh Allen is following in his wife Hailee Steinfeld's steps into entertainment and media.
Allen is stepping into the producer's chair for a brand new show.
Allen said, 'The NFL is back, which means football is officially in the air.'
The show is called 'NFL Play Action' and streams on Paramount+.
Hosts Kyle Brandt and Ally Love are co-hosts.
NFL Play Action will begin airing on September 9, 2026.
Allen has teamed up with Skydance Sports and the NFL to produce the series.
Steinfeld produced 'Asteroid (2025)' and served as producer for music videos like 'Hailee Steinfeld ft. Paak: Coast (2022)'.
Allen is signed to the Bills till 2030.
Allen said in an interview with CNBC, 'I do think it would be cool if you can keep it from a strictly broadcasting angle.'

Read the source article →

Heavy.

Framing: Announces exciting career news before NFL season — promotional and anticipatory

as of Sep 1, 2026, 10:18 PM UTC

Facts Included:

Josh Allen announced that Skydance Sports has given him a platform to turn ideas into something real.
Allen mentioned Out of Pocket Studios and that they are excited to share what has been created.
Several projects are in the pipeline, including a comedy series conceived by Allen that has already found a buyer.
Another project is 'The Buffalo Miracle,' a documentary about a McDonald's manager who opened the restaurant to stranded residents during a blizzard on Christmas Eve 2022.
Allen has a stake in the investment firm RX Growth Partners.
The article notes that the Bills face a critical season after ousting head coach Sean McDermott and installing a new coaching regime.
The article cites analyst Gilberto Manzano predicting the Bills will reach the Super Bowl, thanks in part to new wide receiver DJ Moore.

Read the source article →

What was claimed, and who backed it

AI-extracted; can misattribute a claim — see Methodology.

Each row is one claim, attributed to the outlet whose wording states it most clearly. Confidence rates how directly the source text states the claim — explicit and unhedged rates high; hedged, pieced-together, or internally inconsistent statements rate lower. It does not measure whether the claim is true. Status is Contested when two claims on this page negate each other; otherwise it counts the distinct outlets we found asserting that specific claim — so a single-source claim can still show high confidence, and a multi-source claim can show medium. Every one of those outlets is named beside the status, so you can check the count against the list. For claims extracted before we began storing that list, the row says so: it names the outlet the claim is quoted from and states that we have not recorded which outlets backed it. Outlets wrote at different times, so a figure that evolves — a casualty count, for example — can legitimately differ between rows; check the "as of" time next to each claim's source.

Claim	Confidence	Status
ClaimJosh Allen is following in his wife Hailee Steinfeld's steps into entertainment and media.	ConfidenceHigh	StatusSingle-source via Essentially Sports as of Sep 1, 2026, 1:49 PM UTC
ClaimJosh Allen is stepping into the producer's chair for a brand new show.	ConfidenceHigh	StatusSingle-source via Essentially Sports as of Sep 1, 2026, 1:49 PM UTC
ClaimJosh Allen said, 'The NFL is back, which means football is officially in the air.'	ConfidenceHigh	StatusSingle-source via Essentially Sports as of Sep 1, 2026, 1:49 PM UTC
ClaimThe show is called 'NFL Play Action' and streams on Paramount+.	ConfidenceHigh	StatusSingle-source via Essentially Sports as of Sep 1, 2026, 1:49 PM UTC
ClaimKyle Brandt and Ally Love are co-hosts of 'NFL Play Action'.	ConfidenceHigh	StatusSingle-source via Essentially Sports as of Sep 1, 2026, 1:49 PM UTC
ClaimNFL Play Action will begin airing on September 9, 2026.	ConfidenceHigh	StatusSingle-source via Essentially Sports as of Sep 1, 2026, 1:49 PM UTC
ClaimJosh Allen has teamed up with Skydance Sports and the NFL to produce the series 'NFL Play Action'.	ConfidenceHigh	StatusSingle-source via Essentially Sports as of Sep 1, 2026, 1:49 PM UTC
ClaimHailee Steinfeld produced 'Asteroid (2025)' and served as a producer for music videos like 'Hailee Steinfeld ft. Anderson.Paak: Coast (2022)'.	ConfidenceHigh	StatusSingle-source via Essentially Sports as of Sep 1, 2026, 1:49 PM UTC
ClaimJosh Allen is signed to the Buffalo Bills until 2030.	ConfidenceHigh	StatusSingle-source via Essentially Sports as of Sep 1, 2026, 1:49 PM UTC
ClaimJosh Allen said in an interview with CNBC, 'I do think it would be cool if you can keep it from a strictly broadcasting angle.'	ConfidenceHigh	StatusSingle-source via Essentially Sports as of Sep 1, 2026, 1:49 PM UTC
ClaimJosh Allen announced that Skydance Sports has given him a platform to turn ideas into something real.	ConfidenceHigh	StatusSingle-source via Heavy. as of Sep 1, 2026, 10:18 PM UTC
ClaimJosh Allen mentioned Out of Pocket Studios and that they are excited to share what has been created.	ConfidenceHigh	StatusSingle-source via Heavy. as of Sep 1, 2026, 10:18 PM UTC
ClaimSeveral projects are in the pipeline, including a comedy series conceived by Allen that has already found a buyer.	ConfidenceHigh	StatusSingle-source via Heavy. as of Sep 1, 2026, 10:18 PM UTC
ClaimAnother project is 'The Buffalo Miracle,' a documentary about a McDonald's manager who opened the restaurant to stranded residents during a blizzard on Christmas Eve 2022.	ConfidenceHigh	StatusSingle-source via Heavy. as of Sep 1, 2026, 10:18 PM UTC
ClaimJosh Allen has a stake in the investment firm RX Growth Partners.	ConfidenceHigh	StatusSingle-source via Heavy. as of Sep 1, 2026, 10:18 PM UTC
ClaimThe Buffalo Bills face a critical season after ousting head coach Sean McDermott and installing a new coaching regime.	ConfidenceMedium	StatusSingle-source via Heavy. as of Sep 1, 2026, 10:18 PM UTC
ClaimSI.com analyst Gilberto Manzano predicted that the Bills will reach the Super Bowl this season, thanks in part to new wide receiver DJ Moore.	ConfidenceMedium	StatusSingle-source via Heavy. as of Sep 1, 2026, 10:18 PM UTC

Transparency & Audit Trail

2 distinct · 2 mastheads · 2 articles consulted: Essentially Sports, Heavy. 17 claims extracted Version 1 Written 2026-09-01