Overview

Greece is launching a national price-reduction initiative covering more than 1,660 products, with average cuts of around 7% across food, school supplies and household goods. The program, which begins Monday and will run for two to four months depending on the participating companies and products, is designed to ease cost-of-living pressures on households.

Development Minister Takis Theodorikakos described the initiative as a "national social agreement" aimed at supporting households and containing the cost of basic goods. The effort brings together more than 90 suppliers, 12 supermarket chains and three toy and school-supply retailers, with participation remaining open to additional businesses.

Scope of Discounts

According to figures reported ahead of the launch, about 900 branded product codes are included, with reductions ranging from 5% to 30%. More than 450 school-supply items are being cut by an average of 10%, while roughly 250 private-label products and 60 meat codes, including beef, are being reduced by about 7% on average. In a medium-sized supermarket, about one in nine products has so far been included in the initiative.

The final benefit for consumers is likely to exceed the 7% average, as supermarket chains will add their own discounts on top of suppliers' cuts. The additional discount will vary between businesses, meaning the same product could have a different final price depending on the chain where it is sold.

How Consumers Can Benefit

Reduced prices will be marked on store shelves with special signage. Starting Monday, consumers will also be able to check participating products and stores via the digital platform "PosoKanei," which will show the range of discounts applied.

Official Statements and Outlook

Speaking about the initiative, Mr. Theodorikakos stressed that efforts to tackle high prices are continuing and that "we are not celebrating and we are not becoming complacent." He said the effort would continue, noting that geopolitical tensions still create uncertainty and price pressures. Full details on the economic benefit for households are expected to be released Monday.

Despina Tsaggari, head of the new Independent Market Control and Consumer Protection Authority, said early August data suggested food inflation could turn negative. She said branded product prices had not risen in July and August, except for one company that is not part of the initiative. According to Eurostat data cited by the minister, food prices fell 3% from June to July, while annual food inflation stood at 4%.

Authorities are continuing to monitor prices across the market. The exact proportion represented by the 1,660 participating products among all products sold in supermarkets will be calculated next week.