Google has raised the price of its TV Streamer to $149, a $50 increase from its original $99 price. The new price is currently live at the Google Store and Best Buy, as reported by 9to5Google and The Verge. Amazon, however, still lists the device at $99, according to both outlets.

Price Increase Details

The price hike represents a 50% increase for the device, which launched in 2024. The Google TV Streamer doubles as a smart home hub and features 4 GB of RAM and 32 GB of storage, as noted by 9to5Google. The increase was not announced in advance, and 9to5Google noted it has reached out to Google for more information.

9to5Google speculated that the increase "presumably reflects RAM pricing," pointing to the Pixel 11 series and Pixel Watch 5 as already reflecting higher memory costs. The Verge, meanwhile, noted that the price increase comes just a couple of weeks after Google launched its Pixel 11 phones with a $100 price hike over their Pixel 10 counterparts.

Context in the Streaming Market

The Verge reported that the Google TV Streamer is not the only streaming device getting more expensive, citing component shortages that have been driving up prices on everything from laptops to game consoles. Earlier this month, Amazon increased the price of its Fire TV Stick 4K Max by over 40 percent to $84.99, and the Apple TV 4K also costs more after Apple's price hikes in June, bringing it to $199 for the 64GB version and $249 for the 128GB version.

XDA also covered the price increase, noting that some retailers still list the Streamer at $99, such as Amazon. XDA's coverage included commentary from its writers, who described the Streamer as lacking and suggested that $50 alternatives might be more appealing to some buyers.