A Pioneer of Cable and Early Web Television Dies

Sheri Herman, the cable executive involved in the launches of E! Entertainment Television and American Cybercast, has died at age 71. Herman suffered heart failure in her sleep in Florida on August 6th, her family announced, as reported by Deadline. The Hollywood Reporter reported that she died of heart failure at her home in Telogia, Florida, and that the announcement came from her longtime friend Martin Lewis, a marketing strategist and humorist.

Lewis remembered Herman as "a remarkable, vibrant spirit" who had "a relentless thirst for charting new paths forward." He said, "She was never satisfied with the status quo. She was inventive, creative, exhilarating. She proselytized new media, new approaches, new everything. In person she was vivacious and generous to those of us who were fortunate enough to enter her circle. She was truly adored."

Early Career in Cable

After graduating magna cum laude from Temple University, Herman got a job as a TV commercials producer at AC&R in New York. In 1983, following a period in the marketing department of The Entertainment Channel, she was recruited to join multi-system operator United Cable in Denver as Director of Programming. While there, she was responsible for negotiating carriage agreements with many of the cable networks launching in the mid-'80s.

United Cable eventually merged with TCI, which was run by John Malone, and the resulting company became Liberty Media. While there, Herman's role expanded to evaluating investments in new cable networks. She helped save the Discovery Channel from bankruptcy by negotiating 30-plus output deals that resulted in millions of dollars of new funding, and she convinced 20 cable TV operators to take equity positions in QVC over a 60-day period.

Launching E! Entertainment Television

In 1988, Herman became Senior VP of Marketing for a start-up channel based in Los Angeles called Movietime, which ran film trailers 24/7. When former VH1 president Lee Masters joined the following year, she became one of his key allies as they transformed the fledgling channel into E! Entertainment Television. Herman was responsible for brand development, marketing, publicity, promotion and sponsorships, and during her years at the network, its subscriber base grew from 2 million to 55 million.

"Sheri was a true creative force. She not only could spot great creative talent to engage with us at E! but she was wildly creative herself," said Masters, now President Emeritus of NPR, who later became known as Jarl Mohn. "She also brought passion and conviction to everything she worked on. Indifference was not in her tool kit."

Leading American Cybercast

In 1993, Herman joined the boutique Los Angeles advertising agency Fattal & Collins, hired to leverage her relationship with telecommunications giant US West, which was looking to launch an interactive TV channel. Agency owner Russell Collins then decided to create a company called American Cybercast, with Herman as president.

At American Cybercast, she spearheaded the launch of four episodic digital shows viewable on the then-nascent World Wide Web in the days of dial-up, raising more than $7 million in financing. According to The Hollywood Reporter, she was the driving force behind "The Spot," the first interactive, episodic online TV show, which launched in 1995. Deadline reported that Herman raised over $7 million in financing from Intel, TCI, Softbank and others, and that American Cybercast fell into bankruptcy in mid-1997, with "The Spot" continuing production until then.

Later Career and Legacy

Herman later became Senior Vice President of Programming & Production at Access Entertainment Network (AEN). The Hollywood Reporter reported that her 1997 business model for AEN laid the groundwork for Vevo. After returning to , she launched her own consultancy, SLH Herman, serving clients such as Quincy Jones, Best Buy, Borders and House of Blues.

Herman was the victim of a hit-and-run car accident in 2007, which ended her career, according to The Hollywood Reporter. She is survived by her sister, Nadine Herman.

"Sheri was fearless," said Lewis. "She had a boundless and fierce commitment to innovation and creativity, and she brought a characteristic magnetic charm to everything she did."