Dyson enters oral care with $500 CameraJet toothbrush featuring in-mouth camera
Dyson has expanded into oral care with the launch of the CameraJet Electric Toothbrush, a $500 device that combines a built-in AI camera with a precision flosser. The toothbrush, which went on sale Sept. 1, uses a 100,000-pixel macro-lens camera and a precision jet that shoots conical bursts of mouthrinse to clean between teeth, according to com.
The camera's Gap Optical Targeting technology analyzes 28 live images per second to locate plaque, and the cleaning process begins within 100 milliseconds of detection, com reported. The device is designed to make flossing a one-step process, with Dyson aiming to appeal to people who struggle with regular flossing. "Few of us do it even though we know we should," the company said, as quoted by com.
Privacy considerations
The inclusion of a camera in a toothbrush raises questions about privacy, a topic Dyson addresses on its website in a Q&A section titled "Are there privacy risks with an in-mouth camera?" The company says the camera is "optimized for short-range vision and detection only," meaning it is designed to work only when close to the teeth, according to com. Dyson also states that images are deleted from the app immediately after viewing and are not stored or shared.
Product details and availability
The CameraJet Electric Toothbrush comes with a docking station, travel case, access to the MyDyson app, two regular brush heads, and a charging cable, com reported. It is available in two colors: Ceramic Ultra Blue and Ceramic Pink. Dyson recommends using SLS-free, clear mouth rinse and SLS-free toothpaste for optimal performance.
The development of the toothbrush spanned six years and involved collaboration with 30 dental professionals and 661 engineers, according to com. The company's entry into oral care follows its established reputation in personal care devices, such as hair dryers and styling tools, which have been popular despite their premium pricing.
The launch comes amid a broader trend of cameras being integrated into household items, including video doorbells and robot vacuums. Dyson's foray into this space with an in-mouth camera is notable, and the company has sought to address potential privacy concerns directly.
For those interested in upgrading their oral care routine, the CameraJet Electric Toothbrush is available for preorder, with shipping slated for Sept. 8, com reported.