Dual Launch Marks First for Chipotle

Chipotle is introducing two limited-time menu items this week, a move the company says is a first for the chain. On Monday, the restaurant announced that Pollo Asado would return on the last day of August, with new Chili Lime Chips becoming available on Friday, Sept. 4. Customers who order online or through the app can access the chips as a digital exclusive starting Monday.

According to Chipotle, this is the first time it has launched two limited-time offers at once. Chief brand officer Fernando Machado said in a statement that the company had "compelling reasons to do something we've never done before and launch both at once."

Machado explained the decision, saying, "Pollo Asado delivered strong results in testing, giving us clear evidence that guests were excited about the new recipe. At the same time, we saw guests hacking their Chipotle orders with packaged chips and asked ourselves: What would this look like done the Chipotle way? One menu item generated real momentum before going national; the other was inspired directly by how our fans eat Chipotle."

The New Offerings

Pollo Asado, a grilled chicken option, is returning after its initial run. The new Chili Lime Chips are described as a complement to the chicken, with a citrus finish that pairs with the smoky flavors. Nevielle Panthaky, senior vice president of culinary at Chipotle, put together a suggested meal combining the two: a Pollo Asado bowl with white rice, black beans, roasted chili-corn salsa, and guac, with a side of Chili Lime Chips.

Panthaky said in the statement, "With this new recipe, we wanted to bring more brightness and dimension to Pollo Asado while preserving its savory, smoky flavor. The citrus finish cuts through the smoky notes of the chicken and naturally complements the tangy, spiced seasoning of our Chili Lime Chips."

Promotions and Availability

The new items arrive in time for the Chipotle Sundays promotion. Customers who order two or more meals online after 3 m. on Sunday, Sept. 6 — the final day of the deal — receive an additional entrée for free. Additionally, customers who order Pollo Asado in an order of $10 or more on the app or online can get a $0 delivery fee until Sept. 13.