A Comeback at the Box Office

Three years after Warner Bros. shelved the finished film as a tax write-off, "Coyote vs. Acme" finally hit theaters, debuting with an estimated $15.5 million in ticket sales over the weekend. The film, which stars Will Forte, Lana Condor, and John Cena, finished second at the North American box office behind "Spider-Man: Brand New Day," which grossed $22.2 million in its fifth consecutive weekend at No. 1.

Ketchup Entertainment, which acquired the film's distribution rights for about $50 million, celebrated its biggest opening ever, surpassing the debut of "The Day the Earth Blew Up." The film's $15.5 million start exceeded earlier projections, which had ranged from $12 million to $18 million, according to Box Office Pro.

From Tax Write-Off to Theatrical Release

The film's journey to the big screen was anything but smooth. Warner Bros. initially shelved the completed movie in late 2023, opting to take a tax write-off rather than release it. The decision sparked public outcry, particularly after director Dave Green's film had already finished production on a roughly $70 million budget.

Warner Bros. eventually allowed the film to be shopped to other distributors, and Ketchup Entertainment stepped in to acquire worldwide rights for about $50 million. The film is based on an Ian Frazier "Shouts and Murmurs" column in The New Yorker, and follows Wile E. Coyote as he sues the Acme Corporation for its faulty products, with appearances from Bugs Bunny and Daffy Duck.

Director Dave Green celebrated the release on social media, writing on Friday: "Coyote vs. Acme is finally, gloriously, in theaters now. WE WON."

Reception and Long-Term Prospects

The film has been well-received by both audiences and critics. Moviegoers gave it an "A" CinemaScore, and it holds a 95% approval rating from Rotten Tomatoes critics. David A. Gross, who publishes the box office newsletter FranchiseRe, noted that while the opening numbers are "fair," the reception is "excellent" and the film should perform well in ancillary markets, where it "should recoup its investment."

According to The Hollywood Reporter, the film's debut is the biggest for Ketchup Entertainment, surpassing "The Day the Earth Blew Up," which opened to $3.5 million in March 2025. However, the opening was softer than recent hybrid live-action/animation films, which have averaged $23.2 million in their debuts.

The Weekend's Other Notable Releases

Ridley Scott's "The Dog Stars," starring Jacob Elordi, opened in fifth place with just $8 million domestically, a disappointing result for a film that cost between $70 million and $100 million to produce. The film, about a pilot and a German Shepherd surviving a global pandemic, added $11.3 million overseas. It marks Scott's lowest box office start since 2021's "The Last Duel."

Meanwhile, "Spider-Man: Brand New Day" continues to dominate, having grossed $2.33 billion worldwide, making it the fourth highest-grossing film of all time. Its domestic total has also reached second place all-time, behind "Star Wars: Episode VII — The Force Awakens."

The overall summer box office totaled $97 million for the weekend, down slightly from the previous weekend, according to The Hollywood Reporter. The top five films by domestic box office were "Spider-Man: Brand New Day," "Coyote vs. Acme," "The Odyssey," "Insidious: Out of the Further," and "The Dog Stars."