beYon Expands to Noida With Second Exclusive Store Ahead of Rakshabandhan
beYon, the laboratory-grown diamond jewellery brand from the House of Titan, has opened its second exclusive store and its first in North India at Central 50, Sector 50, Noida. The launch precedes the Rakshabandhan festive season, a key period for jewellery sales in the region.
Store Design and Experience
The Noida outlet is designed to offer a relaxed, pressure-free shopping experience, according to a press release from the company. A welcoming coffee lounge invites visitors to 'slow down and spend time with the collection,' the release stated, while a striking red ribbon--a signature architectural element inspired by the asymmetrical facets of the beYon identity--runs through the store, symbolising human ingenuity and connection.
Collection and Pricing
The store features a collection of more than 1,200 designs in BIS Hallmarked gold, with prices starting at ₹20,000 and largely under ₹1,00,000. The brand, which also operates an e-commerce platform, offers over 1,250 designs overall.
Expansion Strategy
A press release from the company highlighted that the opening is 'another milestone in the brand's retail expansion strategy' as it takes its approach to laboratory-grown diamonds to newer markets across India. The brand described the move as part of its ambition to build a strong retail presence in key metropolitan and emerging urban centres.