Apple refreshes Mac lineup with new chips and AI focus

Apple has announced upgraded versions of its Mac mini and Mac Studio desktop computers, introducing new in-house silicon aimed at powering artificial intelligence workloads. The new Mac mini, which starts at $899, comes with either Apple's new M6 chip or the M5 Pro, while the Mac Studio is available with the M5 Max or the new M5 Ultra. Preorders begin Aug 25, and devices will be in stores Sept 22, according to the company.

The launch marks what is likely the final major product unveiling under CEO Tim Cook, who is set to hand over to hardware veteran John Ternus at the beginning of September, as reported by multiple outlets. Apple's hardware chief, Johny Srouji, touted the new mini's versatility, saying, "Whether it's being used as a home computer, powering a professional studio, or as an always-on agentic device, it's the little Mac that can do it all."

The devices have become popular with consumers looking to run autonomous AI agents such as OpenClaw locally, with high demand depleting inventories at several Apple stores, according to reports.

The M6 and M5 Ultra chips

The M6 is Apple's first 2-nanometer chip, featuring a 12-core CPU, 12-core GPU, and a dual 16-core Neural Engine. Apple claims the M6 delivers up to four times faster AI performance compared to the M4, double the graphics and storage speeds, and the world's fastest single-threaded performance. The M6 Mac mini includes 16GB of memory, configurable up to 32GB, with memory bandwidth up to 170GB/s.

The M5 Pro, available in the higher-end Mac mini, offers up to an 18-core CPU and 20-core GPU, with up to 64GB of unified memory. This model targets professional users working on tasks such as visual effects, as reported by Reuters.

The Mac Studio, refreshed with M5 Max and M5 Ultra chips, is aimed at developers and professional users. The M5 Ultra, which Apple describes as its first quad-die M-series design, combines two dual-die M5 Max chips through UltraFusion at more than 4.4TB/s. It offers up to 36 CPU cores, 80 GPU cores, and up to 512GB of unified memory at 1.2TB/s bandwidth. Apple says the machine can run models with hundreds of billions of parameters entirely on device.

The Mac Studio with M5 Max starts at $2,499, and the M5 Ultra version at $5,499, up from $1,999 for the previous generation. With all high-end configuration options, the Mac Studio can cost as much as $18,299, according to The Straits Times.

Connectivity, pricing, and availability

Both new machines come with Wi-Fi 7 and Bluetooth 6, as well as Thunderbolt 4 or 5 ports, depending on the model. The Mac mini retains the compact design introduced with the M4 and M4 Pro models, while the Mac Studio supports up to eight displays and offers genlock over USB-C, as detailed by Deccan Herald and India Today.

In India, pricing was reported slightly differently across outlets. India Today listed the Mac mini at Rs 99,900 and the Mac Studio at Rs 2,79,900, while Deccan Herald offered a more detailed breakdown, including education pricing: Mac mini at Rs 88,990 (education) and Rs 99,990 retail, and Mac Studio starting at Rs 2,56,900 (education) and Rs 2,79,900 for the M5 Max. The M5 Ultra version was listed at Rs 5,84,900 (education) and Rs 6,29,900.

The new devices ship with macOS 27 Golden Gate, according to The Straits Times.

Context: memory shortage and leadership transition

The launch comes amid an industrywide memory chip shortage, driven by strong demand from AI data centers, which has pushed up prices and depleted Mac inventories at Apple and authorized retailers. In May, Apple eliminated the original $599 base configuration of the Mac mini, effectively raising the starting price to $799 before the latest increase, as reported by The Straits Times.

The unveiling of the Mac mini and Mac Studio is seen as the final major product launch under Tim Cook, with his successor John Ternus set to take over at the beginning of September. Apple is also planning to unveil new smartphones, including its first foldable model, around Sept 9, according to The Straits Times.