Premiere Date and Platform
Prime Video has set September 25, 2026, as the worldwide premiere date for its upcoming Prime Original Movie, Don’t Be Shy. The film will stream exclusively on Prime Video, with availability across India and in more than 240 countries and territories, as reported by Bollywood Hungama and Times Now. It will be presented in Hindi with English subtitles.
Production and Creative Team
Don’t Be Shy is written and directed by Sreeti Mukerji, and marks a production from Alia Bhatt and Shaheen Bhatt under their banner, Eternal Sunshine Productions, in collaboration with co-producers Grishma Shah and Vikesh Bhutani, according to all three sources.
Eternal Sunshine Productions was founded in 2021 by Alia Bhatt and her sister Shaheen, as noted by Variety. That report mentioned that the company's debut feature, Darlings, premiered in August 2022 as a co-production with Red Chillies, and that its slate includes the Prime Video series Poacher and the film Jigra, the latter an action-adventure directed by Vasan Bala and co-produced with Dharma Productions.
Cast and Storyline
The film introduces four new actors in leading roles: Aarushi Bajaj, Ansh Duggal, Bianca Arora and Piyush Khati, added by all three outlets. The story centers on friendship, young love, heartbreak, ambitions and the uncertainties of growing up, as described in the promotional material. The supporting cast includes Kunaal Roy Kapur, Anurag Basu, Neha Dhupia and Anju Alva Naik, in pivotal roles.
Reactions from the Production Team and Prime Video
Nikhil Madhok, Director and Head of Originals at Prime Video (SVOD) and Amazon MGM Studios India, welcomed the premiere news. In a statement quoted by all three sources, he said: "Don't Be Shy is one of our most cherished films... This film introduces four extraordinary new actors—Aarushi, Ansh, Bianca, and Piyush—who bring an incredible freshness and authenticity to their roles."
Alia Bhatt and Shaheen Bhatt, co-founders of Eternal Sunshine Productions, issued a joint statement in which they described the film as extremely special to them and emphasized their excitement about the new cast. Their statement was included across the coverage, indicating a celebration of the film's heartfelt portrayal of youth.
Broader Context and Significance
For Prime Video India, Don’t Be Shy represents another addition to its slate of original films aimed at young audiences, reflecting a trend in the industry of telling coming-of-age stories with fresh talent. For Eternal Sunshine Productions, the film continues its focus on small, character:signal-driven narratives, as evidenced by its previous projects. For audiences, this premiere provides an opportunity to experience a Hindi-language romantic comedy with international accessibility. The global reach of Amazon's streaming service means that the film will be positioned for viewers across many markets, expanding the reach of independent producers and emerging actors beyond domestic Indian audiences.