Alia Bhatt Rom-Com 'Don't Be Shy' Sets September Prime Video Premiere

Premiere and Platform

Prime Video has set a September premiere for "Don't Be Shy," a young-adult romantic comedy from Alia Bhatt and Shaheen Bhatt's Eternal Sunshine Productions. The film will hold its world premiere on September 25, as announced by the streaming service. It will be available in Hindi with English subtitles across India and in more than 240 countries and territories worldwide, according to both Lokmat Times and Variety.

Creative Team and Cast

Sreeti Mukerji wrote and directed the coming-of-age film. The story centers on friendship, young love, heartbreak, and the process of figuring out life as a young adult, as described by the producers. The film introduces four newcomers—Aarushi Bajaj, Ansh Duggal, Bianca Arora, and Piyush Khati—who headline the cast, as reported by both outlets. Kunaal Roy Kapur, Anurag Basu, Neha Dhupia, and Anju Alva Naik appear in pivotal supporting roles, a detail carried by Lokmat Times.

The film is produced by Alia Bhatt and Shaheen Bhatt under Eternal Sunshine Productions, with Grishma Shah and Vikesh Bhutani serving as co-producers.

Producer and Executive Comments

In a joint statement, Alia and Shaheen Bhatt expressed their excitement about the film and its young cast. "'Don't Be Shy' has been extremely special to us from the very beginning, and we couldn't be prouder to see it come to life," they said, adding that it "captures something so honest about being young—the friendships that shape you, the first loves that change you, the heartbreaks that stay with you, and the process of gradually figuring out who you are."

Nikhil Madhok, Director and Head of Originals, Prime Video (SVOD) and Amazon MGM Studios, India, praised the cast and creative team. "This film introduces four extraordinary new actors—Aarushi, Ansh, Bianca, and Piyush—who bring an incredible freshness and authenticity to their roles," he said, calling the film "a joyful, heartfelt celebration of friendship, love, and the beautifully messy journey of growing up."

Background of Eternal Sunshine Productions

Eternal Sunshine Productions was founded in 2021 by Alia Bhatt and her sister Shaheen Bhatt, as noted by Variety. Shaheen Bhatt is also the author of the mental health memoir "I've Never Been (Un)Happier," according to the same outlet. The company's debut feature, "Darlings," was released in August 2022 as a co-production with Red Chillies Entertainment. Its slate also includes the films "Poacher" and "Jigra," as reported by Variety.