A Fabric Floral Carpet for Onam
In Kerala, the humble white dhoti, known locally as the 'mundu', is usually worn, not arranged in a flower carpet. This Onam, however, nearly 3,000 of them have been made to bloom. At Kochi's Forum Mall, Ramraj Cotton has created a spectacular 30-foot-diameter 'Mundukalam', transforming the traditional Kerala garment into an enormous pookkalam, the floral carpet synonymous with Onam celebrations.
The unusual creation has earned a place in the Asia Book of Records as Asia's largest pookkalam made using mundus, as reported by Lokmat Times. Deccan Chronicle similarly reported that Ramraj Cotton entered the Asia Book of Records for creating 'Mundukalam', a 'largest pookalam display created using dhotis'.
The Installation and Its Recognition
According to Deccan Chronicle, the Mundukalam was created at Forum Mall, Kochi, on August 9, using around 3,000 dhotis and measuring 30 ft in diameter. The Asia Book of Records award was presented by Sanjay Bhola, adjudicator, Asia Book of Records, to K.R. Nagarajan, founder & chairman, Ramraj Cotton, and B.R. Arun Eshwar, managing director, Ramraj Cotton.
Lokmat Times described the installation as a striking visual spectacle that has drawn crowds of visitors to the mall. Mundus in a variety of colours have been meticulously arranged into an elaborate design, creating a giant canvas of colour and pattern.
Cultural Significance
The installation brings together two powerful symbols of Malayali culture: the traditional garment worn by generations of Keralites and the colourful floral carpets laid outside homes during Onam. Every year, as Onam approaches, homes across Kerala begin preparing pookkalams with flowers gathered from gardens, markets and surrounding countryside. The floral designs grow larger and more elaborate as the festival progresses, symbolising prosperity, togetherness and the joyous welcome extended to Mahabali, the legendary king whose annual return is celebrated during Onam.
The Mundukalam takes that familiar tradition and replaces petals with fabric, turning thousands of pieces of clothing into a giant canvas of colour and pattern. For Ramraj Cotton, the initiative is also a celebration of the dhoti itself, a garment that, despite the changing fashions of modern India, remains deeply woven into Kerala's cultural identity.
Brand's Perspective
K.R. Nagarajan said that this Onam, creating a Mundukalam with nearly 3,000 dhotis allowed them to bring together the spirit of Onam and the legacy of the dhoti in one celebration, as quoted by Deccan Chronicle. The initiative gives a contemporary twist to one of Kerala's oldest festive traditions, framing the record-setting display as both a cultural tribute and a celebration of the brand's signature garment.